Case Study: APUS boosts daily installs to 25K with EPOM

APUS Group - Customer Case Study

APUS, a leading Android launcher app publisher, wanted to expand its global audience, win loyal users, and keep acquisition costs within a strict CPA while running large-scale campaigns across 23 international markets. To support this goal, APUS partnered with EPOM and used its ad serving and mobile advertising capabilities to drive app growth.

EPOM launched international app install campaigns and applied dynamic optimization with custom smart banners to deliver personalized, engaging ads based on device type and user needs. The effort helped APUS boost installs to 25K per day, cut the initially stipulated CPA by 50%, and achieve a 70% actual retention rate across its global campaigns.

APUS

Angie Lee

Global Strategic Partnerships