Case Study: Braze scales sales enablement with Epoch

Braze scales sales enablement with Epoch and activates 84% of accounts

Braze, a leading comprehensive customer engagement platform, faced a challenge in quantifying the ROI of its global sales enablement programs. Before using Epoch, the team struggled with a "black box" of data, unable to verify who had attended training or correlate it with performance. This led to inefficient recreation of resources and significant "calendar clutter" from managing multiple sessions across time zones for their 600+ person sales team.

The solution was implemented using Epoch, which provided multi-session management, deep integration with existing workflows, and automated communications. This allowed Braze to centralize events and gain critical data on attendance. The results included 84% activated Epoch accounts, 142 enablement events hosted, and over 11,300 participants. Epoch provided the data for accountability, increased attendance through flexibility, and transformed the enablement team into a strategic partner.

Braze