Case Study: Solutia achieves 300% lead growth with ePlus Marketing

Solutia increases leads by 300% in one year with ePlus Marketing, LLC

The customer, Solutia, an international specialty chemicals manufacturer, faced challenges with an ineffective website that was not generating leads or supporting its sales staff. The site lacked proper globalization for international markets and needed a complete redesign to improve navigation, user experience, and its overall brand image. To address this, they engaged the vendor, ePlus Marketing, for a comprehensive solution involving website redesign and digital marketing strategy.

ePlus Marketing implemented a solution that included a globalized website design, search engine optimization for the USA and China, and the development of targeted banner ads with strong calls to action. The results were a 120% increase in website traffic and a 300% increase in leads, which directly led to more closed sales. Most significantly, the vendor helped increase the website's gross profits from approximately $9,000 to $900,000 per month within one year.

Solutia