Case Study: Dunelm achieves a 92% increase in careers site users with Eploy ATS

Dunelm - Customer Case Study

Dunelm wanted to revamp its careers site to better engage a diverse audience, improve the candidate experience, and showcase what it’s like to work there. Working with Eploy ATS, the retailer needed a more personalised, accessible, and measurable recruitment journey aligned to its brand and roles.

Eploy implemented a fully integrated careers site connected to its ATS and Recruitment CRM, with dynamic content, job search filtering, mobile responsiveness, accessibility tools, and an onboarding module. The results included a 92% increase in total users, 94% of registration starters completing registration, 95% of those registrants applying for a job, and a 50% increase in direct applications via the careers site one month after launch.

Dunelm

Olivia Williams

Employer Brand Manager