Case Study: National Pharmacy Association achieves improved usability and faster content management with Episerver

User-centered website for Pharmacy Association

The National Pharmacy Association (NPA) faced a content‑heavy, hard‑to‑navigate website that left members and non‑members unaware of resources and dependent on developers for updates. Low conversions and slow content delivery meant the site was not meeting the association’s goals for user engagement, brand positioning and efficient member services.

Digital agency Netcel rebuilt the site on Episerver CMS with Composer, removing rigid public/member silos, adding clearer, color‑coded navigation, improved search and a prominent “What’s New,” plus personalization tools and on‑page editing for editors. The result: faster content publishing, more engaging and intuitive user journeys, longer visit times, streamlined processes and anticipated further gains from upcoming member features and e‑commerce integrations.

National Pharmacy Association

Jennifer Law

E-business Manager