Case Study: Power NI - Viridian Group achieves 30% increase in contact form completions and major bounce rate reductions with Episerver

Transforming Power NI with Digital Marketing and Multichannel Engagement

Power NI, Northern Ireland’s leading electricity supplier to around 600,000 homes and businesses, faced rising competition and growing expectations for seamless online experiences. They needed a consumer‑centric, fully responsive website to improve customer journeys, reduce call‑centre demand through self‑service, increase engagement, capture visitor data and attract new audiences.

Made to engage delivered a redesigned Episerver‑powered site with personalised Visitor Groups, a "My Power NI" dashboard, drag‑and‑drop content blocks, mobile self‑service (including meter reading submissions) and integration with Copernica for automated marketing. Results included a 30% rise in contact form completions, 15% more sessions, mobile traffic +10%, desktop and mobile bounce rates down ~52% and 44% respectively, and over 25,000 online form completions driving significant call‑centre diversion.

Power NI - Viridian Group

Anne Gallagher

Digital Marketing Manager