Case Study: TalkTalk Business achieves a 27% conversion uplift and increased online sign-ups with Episerver

TalkTalk Business - Customer Case Study

TalkTalk Business, the UK’s largest next‑generation network provider for voice and data, commissioned a full redesign of its business website to create a user‑centric, accessible experience that would showcase thought leadership, support four distinct prospect segments, and increase conversions through enquiries, online sign‑ups and service checks while reflecting the TalkTalk brand.

twentysix ran an extensive discovery and workshop phase to define user journeys and IA, then built the site on Episerver with features such as broadband speed/availability checkers, analytics‑driven live chat, dynamic page structures and advanced tagging for CRO. The relaunch improved usability and accessibility, enabled online purchasing and provided deeper analytics, delivering strong gains (550% increase in EFM enquiries, 27% uplift in conversion rate, 5.4% more engaged actions) and industry recognition as Episerver Website Awards 2013 B2B runner‑up.

TalkTalk Business