Case Study: Swebus achieves higher online bookings and a user-friendly booking flow with Episerver CMS

Swebus - Customer Case Study

Swebus, a major coach operator, was seeing a steady rise in web bookings but found its existing site ineffective at converting visitors—especially among less e-commerce‑savvy customers. The company prioritized a user‑friendly booking flow, higher transaction conversion, better SEO/SEM and landing‑page performance, and a more flexible publishing stream to let the sales organization update content quickly.

Valtech built a new Episerver CMS site with .NET integrations to the reservation system, optimizing the purchase flow and adding technical and editorial SEO/SEM support and editor tools. Delivered in a few months using Agile, the site became a primary customer channel and now accounts for a large share of bookings; Swebus praised the on‑time delivery, improved conversion support, and ongoing feature development with Valtech.

Swebus

Daniel Eriksson

Project Manager