Case Study: National Down Syndrome Society (NDSS) achieves streamlined site management, 18% more visits and 67% more social referrals with Episerver CMS

Streamlined site management and increased social engagement

The National Down Syndrome Society (NDSS) was held back by a legacy CMS that required developer intervention for even simple updates, creating inefficiencies, extra costs, and limited their ability to communicate and market effectively to constituents. They needed a user-friendly platform that would make content management faster, boost engagement, and better represent the organization’s mission.

Partnering with agencyQ to replatform onto Episerver CMS, NDSS gained easier content control, embedded social sharing and a user-generated “My Great Story” area, plus stronger calls-to-action. The new site drove measurable gains: visits up 18%, page views up 15%, email opt-ins up 10%, bounce rate down 12%, and Facebook referrals up 67% (with 41,000 followers and ~6,000 monthly Facebook-driven visits), while lowering long‑term ownership costs and improving donation and engagement potential.

NDSS