Case Study: National Down Syndrome Society achieves streamlined site management and boosted social engagement with Episerver

Streamlined site management and increased social engagement

The National Down Syndrome Society (NDSS) was hampered by a legacy content management system that made basic updates costly, slow and developer-dependent, limiting their ability to communicate, market and engage constituents effectively. The organization needed a user-friendly CMS to reduce inefficiencies and make content timely, relevant and emotionally resonant for its audience.

Working with agencyQ to replatform onto Episerver CMS, NDSS added social sharing and a user-generated “My Great Story” section, clearer calls-to-action and tools to drive donations and e-newsletter signups. The new site delivered measurable gains: visits +18%, page views +15%, email opt‑ins +10%, bounce rate −12%, and Facebook referrals up 67% (Facebook drives about 6,000 visitors/month from 41,000 followers), while lowering long‑term ownership costs and boosting engagement and advocacy.

National Down Syndrome Society

Julie Cevallos

Vice President of Marketing