Case Study: Mud Pie achieves up to 200% revenue growth and cuts customer service calls with Episerver

Selling gifts online through personalized experiences

Mud Pie, founded in 1988, is an award-winning manufacturer of affordably priced gifts sold through three divisions (Mud Pie Baby, Living and Fashion) in over 16,000 retailers and direct-to-consumer via its e-commerce site. The company’s old website was confusing, cluttered and not reflective of the brand, causing lost customers; Mud Pie engaged Whereoware, an Episerver Premium Solution Partner, to redesign and personalize the online experience.

Whereoware rebuilt Mud Pie’s site on Episerver Digital Experience Cloud™, using marketing automation and persona-driven personalization so emails and on-site content align for seamless conversion. Since launch, customer service contacts have dropped significantly and year-over-year revenue has increased by as much as 200% in some months, a gain Mud Pie attributes to the new website.

Mud Pie

Andrea Ouargli

eCommerce Manager