Case Study: WHEDA (Wisconsin Housing and Economic Development Authority) achieves 1,000% site traffic growth and 300% mobile increase with Episerver

Providing intuitive experiences to better serve diverse audiences

The Wisconsin Housing and Economic Development Authority (WHEDA) helps Wisconsinites access affordable housing and business financing, but its content‑heavy site serving homeowners, lenders, and developers had an unfocused navigation and information architecture that made key services hard to find. WHEDA engaged The C2 Group to redesign the site and better serve its diverse audiences.

Built on the Ektron CMS, The C2 Group delivered a clean, responsive design with a revamped IA and validated navigation, focused CTAs, a rotating homepage feature area, improved directory and interest forms, calendar functionality, and an SEO audit. Since launch WHEDA reports a 1,000% increase in site traffic, a 300% improvement in mobile traffic, and a strong rise in inquiries for previously lesser‑known services.

WHEDA