Case Study: Pizza Hut Restaurants achieves personalised, responsive digital experience and increased bookings with Episerver

Providing a connected and personalised experience for customers at Pizza Hut Restaurants

Pizza Hut Restaurants, celebrating its 40th anniversary, wanted a new website to better understand and respond to customers with a fresh, personalised online experience that supported business needs. Amaze was commissioned to deliver a site that would enhance consumer engagement and reflect the brand’s renewed focus on locality and CRM-driven communications.

Amaze built a fully responsive site on EPiServer 7.1 that personalises content by device, location and past interactions, integrates with the booking engine and in-store systems, and surfaces customer-driven insights like “Top five pizzas in Manchester.” The site serves as Pizza Hut’s digital flagship, driving higher restaurant bookings and increased page views while positioning digital as the primary channel for ongoing 40th‑anniversary communications.

Pizza Hut

Kathryn Austin

Marketing Director