Case Study: Polarica achieves a tasteful, mobile-friendly website with powerful search and streamlined content management with Episerver

Polarica - Customer Case Study

Polarica, a producer showcasing its food products and services, launched a redesigned website to present its offerings more tastefully and help distinct audiences find relevant information. The challenge was to deliver accurate, targeted content for four groups—Consumers, Retail, HORECA and Industry—while keeping editorial work simple, ensuring strong brand recognition across channels and providing an excellent mobile experience, especially for the recipe library.

The solution was a responsive Episerver-built site (polarica.se) with four parallel sections that share content where appropriate, created with agency Vinter to match Polarica’s brand guidelines. Episerver Find powers search and recipe filtering, and the site is hosted on Episerver Everweb. The result is a cleaner, mobile-friendly presentation with easy recipe access, simplified editorial workflows and consistent cross-channel branding; translations were planned to follow in 2013.

Polarica

Ida Pettersson

Brand Manager