Case Study: P&O Cruises achieves 35% more visitors and 46% online revenue growth with Episerver CMS

P&O Cruises - Customer Case Study

P&O Cruises replaced its legacy CMS with a best‑of‑breed, off‑the‑shelf WCM to create a future‑proof, scalable site that improved usability, localization and community features while easing the workload for a small editorial team. Working with Episerver partner Nucleus, the brief was to deliver long‑term enhancements—multi‑market content, CRM and booking integration, and an interactive community—without a large increase in editorial overhead.

The solution used Episerver CMS (and Episerver Relate for community), enabling IP‑based localization, content mirroring for safe previewing and single‑source publishing, and seamless integration with CRM and booking systems. The result was stronger engagement and business impact: unique visitors rose 35% year‑on‑year, online revenues increased 46%, and editorial efficiency and site functionality were significantly improved.

P&O Cruises

Elliott Pritchard

New Media Manager