Case Study: Auto.nl achieves a seamless online car-buying experience with Episerver

Personalizing the shopping experience

Auto.nl wanted to get people to choose, design, and buy their new car completely online, while keeping the purchasing journey simple and intuitive. Using Episerver, the company created a personalized shopping experience that let visitors configure cars based on preferences like price, warranty, seats, fuel efficiency, and trunk space.

Episerver helped Auto.nl track how visitors used the site so the experience could be continually improved. The solution saved selected car options in user profiles, sent reminder emails for incomplete purchases, and showed targeted promotions; the site drew more than 100,000 visitors in its first week, and Auto.nl said it was on track to meet its goal of selling 250 cars in a year.

Auto.nl

Marque Joosten

Managing Director