Case Study: Pacemaker achieves rapid global community growth and a cost-effective sales channel with Episerver

Pacemaker.net online music community

Pacemaker.net, launched by Swedish hardware maker Tonium to support its pocket-sized DJ product Pacemaker, set out to build a global online music community where anyone could create, share and discover long-form mixes. The challenge was to engage a passionate, international audience, manage large volumes of user-generated content and turn the community into a cost-effective marketing and sales channel for the Pacemaker product.

Circuit implemented the community on Episerver Relate, providing member management, easy admin for user-driven content and social features like hit lists, fan clubs, forums and messaging. The site attracted rapid organic growth—750+ high-quality mixes and 11,000 members in three months, over 74,000 unique visitors in a single day and more than 1,500 listening hours—creating a globally recognized platform that drives both product engagement and direct sales.

Pacemaker