Case Study: Variety, The Children's Charity achieves 50% increase in traffic and boosts online donations with Episerver

Online donations increased significantly

Variety, The Children’s Charity (Australia) provides grants to families and organizations for children who are sick, disadvantaged or have special needs. The charity needed a more user-friendly, easy-to-manage website—especially important because it does not employ dedicated IT staff—and wanted a site that would better engage supporters, donors and recipients.

Implemented by Orchard using Episerver’s Community module, the new site made it simple for staff to keep content current and for users to interact via blogs and photos. Six months after launch traffic rose 50% versus the previous year, online donations increased significantly, and several new corporate partners discovered Variety through the site.

Variety - the Children's Charity

David Small

Chief Executive Officer