Case Study: AXA achieves a clear, engaging, customer-centric website with Episerver CMS

New AXA website has people at its axis

AXA New Zealand needed to refresh its online presence to reflect a new, customer‑centric global repositioning. Its legacy website and technology no longer matched the brand’s values of being available, attentive and reliable, so AXA sought a simpler, friendlier and more engaging site to get closer to customers.

Intergen implemented a new Episerver CMS‑based website, using proven templates and out‑of‑the‑box functionality to deliver a clear, crisp and people‑focused experience. The launch brought customers closer to AXA’s adviser network, created a foundation for personalized services (MY AXA, calculators, Episerver Mail) and positioned the business for ongoing enhancements in customer communication.

AXA

Mark Ennis

Marketing Director