Case Study: Jersey Telecom boosts visitor numbers and engagement with Episerver

More visitors who spend longer time online

JT Global (formerly Jersey Telecom) engaged Episerver partner Netcel after a competitive tender to revamp its web presence for Jersey and Guernsey. The brief was to rationalize content, reflect local communities, separate personal and business areas, and improve Episerver performance so the sites would retain customers, attract new ones, and increase visitor numbers and average visit durations.

Netcel redesigned the information architecture, updated site designs to match brand guidelines and region-specific imagery, and optimized the Episerver implementation. Two revised sites launched in August 2009 on a tight schedule; the result was clearer, more accessible content, intuitive navigation and better usability — providing a strong foundation for further online services and future development.

Jersey Telecom

Helen Knight

Internet channel manager