Case Study: Marie Curie achieves 46% increase in total site revenue and boosts online donations with Episerver

Marie Curie boosts online donations with seamless user experience

Marie Curie, the UK charity providing care and support for people living with terminal illnesses for more than 65 years, identified in a 2012 review that its digital presence lagged behind peers and risked future income. The existing website suffered from complex navigation and cluttered journeys, so the organisation set out to rebuild a customer‑centric, mobile‑first site to better serve patients, families and supporters.

Following user research and testing, Marie Curie rebuilt the site on Episerver CMS using five personas, prototypes, personalization and CRM integration, and adopted agile ways of working. Launched in December 2014, the new site delivered strong results: a 46% year‑on‑year increase in total site revenue, 34% growth in online donation revenue, 15% more time on site and significant uplifts in donations, sessions, users, page views and organic traffic.

Marie Curie