Case Study: Aquabot achieves increased online engagement and faster content management with Episerver

Manufacturer Delivers Detailed Product Information to Consumers Online

Aqua Products (Aquabot), a U.S. manufacturer of robotic pool cleaners, needed to modernize its online presence to support consumer research across a large product catalog. The web team was overwhelmed by extensive product content and slow, time-consuming updates, and the company wanted to shift from a traditional manufacturer image to a consumer-focused brand with a search-optimized, user-friendly site.

Working with Verndale, Aqua replatformed to Episerver 7 CMS and launched the refreshed site in 41 days, adding features like “Find Your Bot,” product comparison, detailed product pages (manuals, images, specs, where-to-buy) and streamlined promotion workflows with mobile testing. The new CMS reduced content-management friction and boosted engagement: average visit duration rose 44%, page views per visit grew 27%, and bounce rate fell 36%.

Aquabot

Kate Bosland

Web Manager