Case Study: Just Retirement achieves improved customer experience, reduced call-centre costs and increased conversions with Episerver

Just Retirement revamps customer experience

Just Retirement, a leading UK specialist in retirement income, relied on its website to engage target customers and drive conversions. To reflect its customer‑centric values the company commissioned a digital overhaul to deliver an engaging, intuitive, modern‑yet‑traditional site with high‑quality content for people in and approaching retirement.

Ultimedia implemented an Episerver CMS–based, fully responsive site featuring interactive tools and calculators, videos, social feeds, bespoke workflow sign‑off, personalisation and CRM integration (with marketing automation to follow). Since launch the site has reduced call‑centre interactions and costs, improved user experience and conversion value, and is positioned to add extranet functionality for deeper user insight and expanded services.

Just Retirement