Case Study: Informa Information Management Experts achieves 147% increase in page views and stronger user engagement with Episerver

Informa boosts online engagement with brand re-fresh

Informa, a global leader in business intelligence, academic publishing and events with over 6,500 employees and £1.1bn+ revenue, embarked on a worldwide brand refresh that required a new responsive corporate website to showcase its rebrand and serve a complex investor and B2B audience. The challenge was to present high volumes of complex financial and corporate content in a clear, accessible way while supporting a global operating structure and demanding investor relations needs.

Episerver partner Netcel delivered a responsive Episerver CMS site with improved information architecture, interactive financial reporting, dynamic media tables, infographics and investor-data integrations, plus enhanced accessibility and HTML5 coding. The relaunch drove strong engagement gains: page views +147%, pages per visit +100%, unique users +23%, average visits +24% and mobile visits +35%, with positive investor feedback and a future-proofed platform for Informa’s digital strategy.

Informa Information Management Experts

Joe Dilieto

Project Director