Case Study: NorthShore University HealthSystem achieves increased patient engagement and SEO gains with Episerver

Increasing engagement with patient communities

NorthShore, a large health system with more than 2,400 physicians and 20 specialty care centers, sought to increase engagement with local patient communities across its website, mobile and social channels. The challenge was to revamp clinical-service and conditions pages, simplify navigation, and hand content production to physicians and clinical staff without ongoing Marketing or IT support—so the organization needed a very user‑friendly CMS.

Working with Adage, NorthShore implemented Episerver CMS in three months, using intuitive page templates that let clinicians publish technical medical content and push it to social and mobile channels. The rollout improved editorial efficiency, integrated patient portals and EMRs, and made services more findable; measurable SEO gains appeared within 90 days and the site’s Alexa ranking improved by 21%, with personalization slated as the next step.

NorthShore University HealthSystem

Teddy Fishbein

Manager, Interactive Marketing