Case Study: Irish Ferries achieves a 49% reduction in bounce rate and boosts engagement with Episerver

Increase Online Booking with Rich User Experience

Irish Ferries, which operates five ferries on routes between Ireland, Britain and France and has invested €450M in a modern fleet, needed a digital experience that matched its award‑winning travel product. Facing a shrinking, price‑sensitive market and ambitious online growth targets, the company wanted a more modern, mobile‑optimised site with an easier quick‑quote and booking flow and a content management solution that supported personalization and marketing automation.

Partnering with made to engage, Irish Ferries launched a responsive Episerver site with new templates, personalized homepage content for different visitor groups, a simplified quick‑quote/booking flow (no exact departure required), Ferry Res integration and staff training. The result was a 28% increase in sessions, a 49% drop in bounce rate and 47% more page views, plus simpler content management and better customer data for targeted communications.

Irish Ferries

Daragh O’Reilly

Marketing Manager