Case Study: Watson-Marlow Pumps Group achieves 147% increase in conversions with Episerver

Improving conversions by 147 percent with new global site

Watson‑Marlow Pumps Group, the world’s largest manufacturer of peristaltic pumps with annual revenues over £118m, relied on its website for roughly 80–90% of new sales leads but needed a global refresh to better reflect its credibility and support international marketing. Key objectives included boosting lead generation and conversions, improving UX so customers could find the right pump, enabling local-language campaign management, strengthening the brand, expanding online support, and improving mobile usability.

Netcel implemented Episerver CMS to centralize content management and simplify global maintenance, and delivered new UX features including an intuitive pump selector, a Knowledge Hub, improved product search and a chemical‑compatibility tool, plus multi‑language support. The relaunch drove a 147% increase in enquiry submissions within six months, with visit duration up 29%, pages per visit up 26% and SEO traffic up 55%, while making localized updates easier and improving customer access to downloadable resources.

Watson-Marlow Pumps Group

Mike Sullivan

Group Marketing Manager