Case Study: Aspect achieves marketing autonomy and improved efficiency with Episerver

Improved efficiency and performance for Aspect

Aspect, a global leader in contact center solutions, faced growing customer demands and needed a web platform that let the marketing team manage day-to-day website updates without involving other departments. The existing tool was limiting, and Aspect required a solution that supported more advanced capabilities and faster go-to-market for new offerings.

They chose Episerver for its ease-of-use and built-in capabilities—fully responsive design, persona-based content management, and A/B testing. The new site went live in November 2013 and enabled a rapid launch of Zipwire, a mobile-friendly cloud contact center for SMBs; overall the platform delivered the expected efficiency and performance gains and supported the company’s broader transformation goals.

Aspect

Beth Zindel

Marketing Operations Manager