Case Study: The Share Centre achieves conversion lift from 9% to 36% and increased marketing ROI with Episerver

Improve Conversion Rate and Marketing Efficiency

The Share Centre is a leading UK retail stockbroker (founded 1990) managing over 300,000 investor accounts with ~80% of transactions completed online. The marketing team had no CMS and were dependent on IT for content changes, meaning poor information architecture, high overheads and a slow, inconsistent online experience that didn’t match the company’s award‑winning offline service or support real‑time trading needs.

Rufus Leonard implemented an Episerver CMS with an HTML5 drag‑and‑drop editor, composer blocks and deep integration with the in‑house trading platform, plus social/video, A/B testing and personalization. Within two months the site exceeded KPIs: conversion for a recent ISA campaign rose from 9% to 36%, site dwell time increased 14%, return visits rose 29%, marketing ROI and campaign agility improved, and the platform handled peak traffic without extra headcount.

The Share Centre