Case Study: IRCA achieves 22% more engagement and streamlined global member self-service with Episerver CMS

Improve communications with local and global members

IRCA, the world’s largest international auditor certification organisation with qualified auditors in 150+ countries and over 50,000 students trained annually, needed a modern website to better communicate with local and global members, support research and course search, and let members self-manage their memberships. Its dated site was holding back IRCA’s ambitions for global engagement and service.

Episerver partner Netcel delivered a redesigned, multi‑language (English, Spanish, Japanese) site on Episerver CMS after targeted workshops, implementing a simplified information architecture and replacing the incumbent CRM with iMIS to enable member self‑service. The result is an on‑brand, easy‑to‑use and maintainable digital platform that increased site stickiness by 22%, lifted branded search traffic by 29% and improved referrals by over 30%, providing a foundation for future global growth.

IRCA

Mark Davies

Digital Media Manager