Case Study: Small Luxury Hotels of the World achieves 70% faster campaign creation and improved search-driven bookings with Episerver Find

How a quest for customer experience revolutionised campaign creation

Small Luxury Hotels of the World is a curated network of independent boutique hotels that has evolved from a printed directory into a competitive global e‑commerce brand. As it moved to a unified, responsive digital experience, the company struggled with slow, unreliable and irrelevant search results—frustrating both visitors and more than 500 hoteliers—and needed better search, filtering and campaign tooling to improve conversions and operational efficiency.

Working with POSSIBLE, the company implemented Episerver Find to add fast, robust faceted search and flexible data slicing across the site. The new functionality enabled precise filters (e.g., services, distance), rapid creation of themed landing pages (cutting campaign setup time by ~70%), improved SEO and visitor insights, and has driven steady year‑over‑year booking growth while allowing the brand to compete with major online travel players.

Small Luxury Hotels of the World

Kurt Allen

Director of E-Commerce