Case Study: Janome achieves 163% growth in engaged sewists and 647% more page views with Episerver Digital Experience Cloud

Growing a digital community of sewists one stitch at a time

Janome, the world’s leading sewing machine manufacturer with nearly 1,000 independent U.S. dealers, wanted to build a vibrant online community of sewists and keep customers engaged by promoting user-generated content. Marketing Supervisor Mike Seminara was tasked with growing the Janome culture of sewists and turning them into lifelong customers through better digital engagement.

Janome implemented Episerver Digital Experience Cloud for its scalability and easy content management—allowing fast, on-the-fly updates (even from an iPad) and more time to create inspiring content. Since the launch, engaged users rose 163% (from 40,000 to 104,000) and monthly page views jumped from 86,000 to 674,000, a 647% increase.

Janome

Mike Seminara

Marketing Supervisor