Case Study: AMP achieves customer-focused navigation and engaging website with Episerver CMS

Great navigation and friendly usability

AMP, a long-established New Zealand financial services brand serving one in nine adults, wanted to bring its new Life Stages marketing campaign online and fix a website that had become product‑centric and stale. The challenge was to reframe navigation and content around customer needs and life stages so the site would engage visitors in the same way as the TV campaign.

Intergen built a refreshed Episerver CMS site with customer‑focused navigation, combining Flash and modern JavaScript for a consistent, engaging experience, and validated the design with usability testing. The launch delivered strong adviser and customer feedback, successfully translated the campaign into an interactive online presence, and was completed on time and on budget — reinforcing AMP’s customer‑first brand promise.

AMP

Henry Popplewell

Marketing and Communications Manager