Case Study: South West Trains achieves a competitive edge in ticketing with Episerver

Giving South West Trains a competitive edge in ticketing

South West Trains (SWT), one of the UK’s largest rail operators carrying over 220 million passengers a year, asked Premium Partner Zone to redevelop its transactional website and build native iOS and Android apps. The existing ticketing experience was confusing for customers — presenting a matrix of times and fares — so SWT wanted a simple, linear journey that would replicate the in-person expectation of being given the single cheapest, fastest ticket for a requested time.

Zone rebuilt the site and apps from the ground up, integrating Episerver for CMS, Cybersource for payments and SWT’s Central Booking Engine with industry RSP systems. The relaunched web and mobile platforms combine travel planning, live updates and a ticketing flow that automatically surfaces the cheapest viable option, delivering a streamlined purchase experience, improved usability and a stronger competitive position in ticketing.

South West Trains