Case Study: Giant Eagle achieves omni-channel digital engagement and 30% faster content production with Episerver

Giant Eagle delivers leading digital marketing strategy to support a trend toward Omni-Channel retailing

Giant Eagle, a leading privately owned multi-format food, fuel and pharmacy retailer with roughly $10B in annual sales, ~400 stores and about 4 million customers, aimed to modernize its digital marketing and replace its CMS to support an omni-channel strategy and future e‑commerce. The challenge was to find a scalable platform that would unify content and commerce, improve customer experience across touchpoints, and enable faster digital marketing execution.

By implementing EPiServer to combine content management and commerce, Giant Eagle quickly added features such as online gift card sales, shopping lists, eOffers, recipes and an improved weekly circular—without costly integrations. Since launch the site has driven a >40% increase in weekly circular impressions, nearly 30% higher web-team output, and stronger site engagement (more shoppers using lists, eOffers and purchasing gift cards), positioning the retailer for expanded online ordering, personalized marketing and continued omni-channel growth.

Giant Eagle

Donna Pahel

Director, Digital CRM