Case Study: Fusion Retail Brands achieves nearly doubled conversion rate and 160% online sales growth with Episerver

Fusion Retail Brands' conversion rate has nearly doubled

Fusion Retail Brands is an Australian retail group operating Diana Ferrari, Mathers, Williams and Colorado. Its old, disparate web stores were costly to maintain, inflexible and created a poor customer experience—long checkout flows and hard-to-find products led to high abandonment and an estimated loss of up to 50% in potential revenue. The business needed a multi-channel, enterprise e‑commerce platform that could centralize operations, reduce tech overhead and improve marketing and promotion capabilities.

Working with an implementation partner, Fusion consolidated its brand sites onto Episerver Commerce, integrated with Retek for merchandise and stock sync, CyberSource for payments and an Accumulate-based loyalty program, and gave marketing teams direct control of content. The new platform launched sites quickly (Colorado live in eight weeks), cut pages-per-visit from eight to 4.5 and reduced time-to-purchase by 30% (pages/time metrics down ~65%), nearly doubled conversion rates, lifted year‑on‑year online sales by 160% and generated AUD 7–8M annually with an expected ROI within a year.

Fusion Retail Brands

Ian Wright

Chief Information Officer