Case Study: Footgear achieves improved user experience and increased conversions with Episerver

Footgear expands online presence with Episerver

Footgear, a South African sneaker retailer that has grown to 26 stores since 2001, engaged Bluegrass Digital to strategically plan, design and develop a responsive website on the Episerver CMS with a longer-term goal of full eCommerce. The project required a seamless delivery that met strict launch dates and could scale to handle high traffic driven by the brand’s rapid growth and marketing milestones.

Bluegrass chose Episerver for its robustness and delivered a mobile-first site with UX wireframing, on-site SEO, an interactive store map with location filtering, a location-aware contact form, VIP loyalty management, newsletter/CRM integration, and analytics with ROI tracking. The new platform improved user experience and conversion potential, and Footgear continues to work with Bluegrass Digital for ongoing support.

Footgear

Neil Stephens

CEO