Case Study: Bradstone achieves 27% lower bounce rates and increased user engagement with Episerver

Evolving the online identity for a leading garden landscaping brand

Bradstone, part of Aggregate Industries, supplies premium garden and driveway paving to homeowners and wanted a new website to excite and inspire its audience, showcase its product range and increase enquiries. Key challenges included evolving the brand online, delivering a seamless mobile and tablet experience, improving conversions (stockist and landscaper searches), and providing a CMS that made regular content updates simple.

Episerver partner twentysix used user-centric discovery and workshops to design a responsive Episerver site featuring colour-based product search, editable interactive garden pages with video/tooltips, and localized stockist/installer searches. The relaunch strengthened Bradstone’s visual identity and user experience, cut overall bounce rate by 27% (tablet bounce by 34%), and increased interaction with key calls to action.

Bradstone

Harminder Sangha

Head of Digital Marketing