Case Study: Barratt Homes achieves unified brand consistency and 40% uplift in lead conversions with Episerver CMS

Creating consistency for the Barratt Homes brand

Barratt Homes, one of Britain’s best‑known new home builders with three consumer brands (Barratt, David Wilson and Ward Homes), relied heavily on newspaper and TV advertising and ran three separate websites on different systems and agencies. This fragmented approach was missing a large online audience, made lead capture inefficient and costly, and created inconsistent content management across regions and brands.

The company consolidated all brands on a single Episerver CMS platform implemented with agency LBi and a bespoke Web Manager database that dynamically feeds content into the sites, letting regional teams control tone and reuse content from one view. The new features — including a schools search, behavioural targeting and A/B testing — sped up content management, reduced costs and drove measurable gains, including a 40% uplift in form conversions and more targeted lead generation.

Barratt Homes

Clare Stutchbury

Senior Account Director