Case Study: Braun Household achieves rapid launch, unified multi-brand CMS and cost savings with Episerver

Braun - Customer Case Study

Braun Household, a premium German appliance brand recently acquired by De’Longhi, needed a new global website to support a refreshed marketing strategy and stronger digital presence. The project had a tight eight‑week deadline and had to be cost‑efficient by repurposing functionality from De’Longhi’s Kenwood site and standardising the CMS across both brands. Episerver partner Netcel was chosen to deliver the work.

Netcel redesigned and rebuilt the Braun Household site using the Kenwood framework, migrated content (products, images, manuals, videos) from the old site, and moved the CMS from Adobe CQ to Episerver, plus set up a secure, high‑performance hosting environment and trained content editors. The site launched ahead of schedule, delivers a stronger brand experience and improved marketing effectiveness, and reduces ongoing costs by sharing a common codebase and single CMS for faster, cheaper future updates.

Braun

Rys Tkaczyk

Global eMarketing Manager