Case Study: Barratt London achieves 81% more development visits and 837% more social traffic with Episerver

Barratt London up sales lead quality with new website

Barratt London, the London division of Barratt Homes, wanted to use digital to improve lead quality and prove it “got” the distinct London market after a 2013 rebrand. The challenge was to stand out in a competitive market by reflecting the unique character of its developments and making it easy for buyers to find relevant, locally focused information.

Agency Zone built a fully responsive Episerver site using modular blocks and development-specific editorial to create striking visuals, faster customer journeys and London‑focused content (eg “minutes to the river,” underground parking). Integrated with Barratt’s systems and featuring WYSIWYG editing, the site delivered strong results: an 81% rise in visits to individual development pages, dwell times over seven minutes, and an 837% increase in social‑driven traffic.

Barratt London