Case Study: Apetito (award-winning frozen-meals supplier) achieves personalised B2B experiences and higher conversions with Episerver CMS

Apetito uses Episerver to revolutionize their content marketing strategy

Apetito is an award‑winning UK supplier of nutritious frozen meals, serving hospitals, care homes and local authorities and delivering over one million meals a day. As the business grew into larger public‑sector contracts, its website no longer reflected the scale, expertise or need for personalised journeys for its three distinct audiences; Apetito needed clearer calls to action, tailored content, improved navigation and a platform to generate new sales leads and promote thought leadership.

Working with True Digital, Apetito moved to Episerver CMS to deliver bespoke templates, rapid client‑side editing, a secure customer portal, email marketing integration and social sharing. The new site streamlined in‑house content workflows, provided one‑click access to audience‑specific content and improved functionality; all KPIs were exceeded—bounce rate down 56%, time on site up 88%, conversions up 8% and returning visitors up 20.78% year‑on‑year—while fostering a company‑wide content culture.

Apetito

Simon Boice

Digital Marketing Manager