Case Study: Allan Gray achieves a personalised, engaging online customer experience with Episerver CMS

Allangray - Customer Case Study

Allan Gray, a long-established investment manager, engaged Bluegrass Digital to create a new, engaging online presence that would deliver a rich user experience, easier access to information and resources, and increased user interaction. A key challenge was selecting a CMS that satisfied both marketing and IT needs while meeting strict security and development standards; after a vendor review Episerver on ASP.NET was chosen and Bluegrass Digital appointed as implementation partner.

Using an Agile, sprint-based approach the team delivered an Episerver 8 implementation with responsive HTML5/CSS3/SCSS templates, Episerver FIND search, localization for multi-country content, API integration for fund prices, SharePoint integration for factsheets, interactive rich media and investment calculators. The result is a secure, dynamic, localized website that provides powerful search and tools to support client engagement and access to investment information.

Allangray