Case Study: Alamo Colleges achieves streamlined student conversion and increased enrollment with Episerver

A new marketing initiative focused on future students and aimed at illustrating possible educational and career paths

Alamo Colleges, serving more than 90,000 students in the greater San Antonio area, sought a mobile‑friendly marketing initiative to help prospective students understand career and educational pathways and to drive applications. The challenge was to present program, course, location and labor‑market information in a clear, actionable way that converts interest into enrollment.

The C2 Group built the Career Pathfinder using Ektron CMS and EMSI Career Coach: a responsive, three‑step wizard that shows program options, exact course requirements and campus locations, delivers real‑time local job forecasts, and lets students apply for admission, financial aid, and scholarships from a single page. The tool saves students time and money, presents existing content more compellingly, boosts engagement and enrollment, and is easy for Alamo’s team to maintain.

Alamo Colleges