Case Study: Bravo Tours nearly doubles online sales with Episerver

A global platform that integrates four brands across the group

Primera Travel Group, a global operator integrating four travel brands, faced fragmented online presence as each agency ran its own website and sales channel, losing large-scale efficiencies. They needed a single, customizable platform to consolidate agencies such as Bravo Tours and capture shared advantages.

LBi Denmark (implemented by Digitas) designed, built and migrated the majority of Primera’s sites onto a unified Episerver platform, then continues to operate and optimize the online channel. The consolidation has driven significant results — online sales nearly doubled for some brands — and ongoing market-specific development keeps fueling growth.

Bravo Tours