Case Study: BP manages Deepwater Horizon settlement notices at scale with Epiq and Hilsoft Notifications

$7.8 billion Deepwater Horizon settlements noticed

British Petroleum (BP) required a notice program for its multi-billion dollar Deepwater Horizon class action settlements that was comprehensive enough to match the scale and complexity of the case. The challenge was to effectively communicate the settlements' details in plain language to a massive number of potential class members through a defensible notification plan. They engaged Epiq and its partner, Hilsoft Notifications, for this critical task.

The solution implemented by Epiq and Hilsoft was a massive, multi-channel campaign that included mailed and emailed notices, publication in thousands of print outlets, and television and radio spots across numerous markets in multiple languages. Epiq also processed over 750,000 records for the medical claims settlement, using data cleanup to dramatically improve accuracy for targeted email notifications. The result was an approved notice plan that reached an estimated 95% of adults in the Gulf Area and over 83% of adults across the United States, ensuring potential class members were informed and could exercise their rights.

British Petroleum