Case Study: Voyage Federal Credit Union boosts membership and drives $2.8M in auto loan volume with Epicosity

Voyage Federal Credit Union - Customer Case Study

Voyage Federal Credit Union partnered with Epicosity to strengthen its presence in the competitive Sioux Falls market. Facing the challenge of building on its existing member base, Voyage needed a fresh brand voice and a smarter promotional strategy to grow membership, assets, and loan volume.

Epicosity delivered a full rebrand and multi-channel campaign built around “Every journey is different,” including a new website, mobile app, TV, radio, outdoor, direct mail, building graphics, and digital/social marketing. The strategy produced strong measurable results: memberships increased by 3.3% and continued growing, mobile app downloads surpassed the first-year goal within six months, Facebook fans rose from 0 to over 1,300 in two years, and the “Take A Spin” auto loan promotion generated $2.8 million in volume in just 30 days.

Voyage Federal Credit Union