Case Study: South Dakota Department of Health boosts flu vaccinations with Epicosity's campaign

South Dakota Rank Among Top 3 States for Flu Vaccinations for 6 Years Running

Epicosity worked with the South Dakota Department of Health, which was facing a severe 2009 flu season with more than 2,000 confirmed cases during the H1N1 pandemic. The department needed to boost vaccination awareness and increase influenza vaccinations among healthcare workers, adults, seniors, and children across the state.

Epicosity created the “Stopping the Flu, Starts with You” campaign, using a friendly, humanized flu bug to make the message approachable while emphasizing personal and social responsibility to get vaccinated. The campaign delivered 1.7 million Facebook impressions, grew Facebook fans from 0 to more than 5,000, helped drive a 15% increase in SD kids’ flu vaccinations over five years, and contributed to South Dakota ranking among the top three states for vaccination rates for six consecutive years.

South Dakota Department of Health