Case Study: South Dakota Housing Development Authority boosts homebuyer engagement with Epicosity

South Dakota Housing Development Authority - Customer Case Study

South Dakota Housing Development Authority (SDHDA) partnered with Epicosity to strengthen its ability to attract more first-time and repeat homebuyers while increasing awareness of the services it offers to budget-conscious South Dakotans. The challenge was to better promote SDHDA’s financing options and reach a broader statewide audience with its homeownership message.

Epicosity implemented an inbound marketing campaign that included a new blog and CMS integration, along with content marketing, email marketing, social media, and targeted content offers built around key audience personas. The effort drove a 67% increase in average monthly loans, 20 new contacts in a single month, more than a 13% e-book download rate, and significant growth in web sessions, organic search traffic, social followers, and new users.

South Dakota Housing Development Authority