Case Study: South Dakota Department of Health boosts child vaccination searches with Epicosity

South Dakota Department of Health boosts provider searches 1050% with Epicosity

The South Dakota Department of Health faced the challenge of encouraging parents across the state to vaccinate their children, with a specific focus on reaching two key audiences: parents of children ages 3 to 15 and Native American families. To achieve this public health goal, they partnered with the vendor Epicosity for a comprehensive marketing campaign.

Epicosity implemented two distinct creative campaigns, "VX4LV" and "Protect Your Circle." The solutions included video production, paid search and social ads, and updated landing pages. For the "Protect Your Circle" campaign targeting Native audiences, Epicosity conducted interviews with elders and incorporated authentic cultural elements. The results were significant, with Epicosity's work driving a 1050% increase in vaccine provider searches, a 633% increase in safety information engagement, and a 630% year-over-year increase in social media engagement.

South Dakota Department of Health